Alexandra Loverich

Welcome to my world of fashion and creativity, where my 17 years of experience in the fashion industry have shaped me into a versatile fashion designer. As a development processes manager, market researcher, collection selector, and shop manager for both international and local fashion brands, I have been able to hone my skills in every aspect of the fashion industry.

While staying true to my dreams, I also pursued my passion for fashion design. Through my brand, LoveRich, I have produced stunning collections that have been showcased in several fashion events across the globe. Notably, my "Cosmos" collection represented Bosnia and Herzegovina at the Biennale of Young Artist in Athens, while the "TNT" collection, inspired by Alan Ford's comics, wowed the audience at a fashion show in Amsterdam.

My pursuit of excellence led me to the Academy of Fine Arts in Sarajevo, where I completed my studies in Product Design. Additionally, I earned a degree in film, TV, photography, and personal styling from the prestigious British College of Professional Styling.

I began my illustrious career as a Brand Manager and Fashion Buyer at the first post-war multibrand concept shop in Sarajevo, Sam Shop gallery, where I managed over 30 fashion brands. Subsequently, I held senior positions at prominent fashion brands such as Granoff, LC Waikiki, and Oxette, where I honed my skills as a fashion designer and executive manager.

Beyond my professional accomplishments, I have been involved in social projects that have impacted the lives of many. In this regard, I served as the creative director of the brand No Nation Fashion powered by IOM, and coordinator of fashion corners in migrant centers located in Bosnia and Herzegovina.